Delivering a vision of modern elegance, Noora Shawqi epitomizes effortless femininity through clean designs, exquisite craftsmanship and unique styles.   


Drawing inspiration from her love of travelling, Noora Shawqi’s fine jewelry collections combine cultural references with impeccable quality, creating statement pieces with a timeless aesthetic. 


Noora Shawqi’s designs are constructed in the finests materials of gold, diamonds and vibrant stones. Her eponymous collection is made primarily in Dubai, as she works closely with highly skilled artisans. 


Noora’s distinctive collections encourage women to be brilliant, adventurous and unique. A woman who is modern, confident and who chooses meaningful jewelry as an everyday companion or to mark special occasions in her life. 


Born in Dubai, UAE, Noora’s background emphasizes her passion for jewelry. In 2017 Noora started an Instagram account, @noorask as a platform to share her love of fine jewelry. Aiming to share her favorite pieces from regional and international jewelers, Noora’s following grew quickly and is now a popular account for lovers of fine jewelry. 


Noora is certified as a Diamond Graduate from the Gemological Institution of America, she has received a Diamond Grader certification from the International Gemological Institute and has completed a course at L’Ecole Van Cleef & Arpels. These experiences gave her an exclusive insight into jewelry manufacturing and designing for diamonds and gemstones, allowing her to utilize these skills and launch her brand in 2018.


Combing exquisite designs with immaculate quality, Noora Shawqi exudes effortless sophistication.